Color psychology
How color can impact how people think, feel, and act
⭐️ Utilise the psychology e.g. destructive button is red, approved message is green
⭐️ Research the cultural differences in color, dependent on who your audience is
⭐️ Don't add colors just for appearance, they will always communicate something to the user
Branding values
How your brand colors incorporate into the experience
⭐️ Primary, secondary and tertiary brand colors can translate the hierarchy of actions
⭐️ Color can represent your brand's style: traditional or modern, fancy or grungy
UI states
Showing success, error and warning elements through color
⭐️ Don't rely on color only to convey state, combine it with information e.g. explain there is an error when an element's color changes to red
Contrast
How colors combine in a purposefully different way
⭐️ Change your design to grayscale to test contrast from hue and value intensity
Combinations
How colors work together as a palette
