Flow
Sometimes it's just not meant to be, and that's okay. Users come and go, so it's important to recognise your solution is only for some and not for all. For those who want to leave, make it as simple as possible. You can try to understand why they're leaving, but don't get too in the way. There's no need to be passive aggressive or guilt tripping. They'll remember it, and likely share the experience with others who will reconsider your product.
Steps
Reset
Show a link to delete account
Don't make this difficult.
This link should be visible in the profile or settings of a product. It should also be available in the support area.
Politely ask for feedback
It helps to know why somebody is choosing to leave. But, it should not be pressured or forcefully asked.
Convey the request feedback to improve other people's experience and to also consider their personal reasons.
Explain what it means to delete the account before confirming
Be clear with what happens to the account and the information in it should a user close.
Is all the data permanently deleted? Can they come back and restore their account? Is the deletion immediate, or can they use their account until a certain date?
Confirm account has been deleted
Now that their account is deleted and it's finally complete, embrace that! Be comfortable acknowledging they have left. Do not show any passive aggressiveness.
