Purposeful information
Ensure the questions and answers shown are providing value to the users to make decisions about your product
Contact options
If a user doesn't have their problem solved or question answered, offer a method for them to directly contact you
⭐️ Order your contact options by accessibility - your first option should be the easiest for the user, following in an ascending order of level of effort
Table of contents
If you have a large amount of questions, structure your topics so users can navigate between areas easier
Search functionality
Keyword search for users to look up their questions
Navigate by topic
Segment your questions into general topics to structure your content and enable an easier search for users
