Either your complete logo or a symbol mark
Tell the user this is where they login
A unique identifier for the user
A secure, private code that allows access to their account
Link to reset password
A user may forget their unique code - let them change it!
Link to sign up
A user may not have an account and landed on this page anyway
Login via third party
Turn text fields into one click by allowing users to connect via a third party e.g. Google, Apple, Facebook, Twitter
Reinforcing the brand and product never goes out of style
An opportunity to show off content relevant to the user
The perfect way to build excitement for something new right before a user is about to log in and see it!