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Logo

Brand

Your logo identifies your business. It conveys the product, story and tone all in one. When you've created your logo, it's important to ensure its usability across all platforms and experiences.

This is a checklist for an existing logo, not to help you create one. It will ensure your logo can be used anywhere digitally and in print.

Checklist

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Color variations

What colors (and grayscales) your logo can appear in

⭐️ Consider variations on light, dark and colored backgrounds for contrast

Usage

The do's and don'ts of how and where the logo can be applied e.g. on different platforms, clear space, variations

⭐️ Show visual examples of your logo usage

⭐️ Consider when the symbol is used versus the wordmark (or both combined!)

Responsiveness

The flexibility of the logo detail at varying sizes

⭐️ Define minimum size the logo can be placed at

Guidelines

Documentation outlining all of the above to cement the principles

Inspiration
Articles
Logo Design: creative stages
Tubik
A guide to logo development
Toptal
10 top things to consider before designing a logo
Just Creative
Other
branding
checklists
View all
Yellow arrow indicating card for brand content is a link

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Social media

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Tone of voice

Checklist Design
Created by George Hatzis
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