Logo
Brand
A visual symbol or mark that represents a company. It's usually a combination of text and shapes that help people instantly recognize and remember a business. Logos appear consistently across all materials to build brand identity.
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Color variations
What colors (and grayscales) your logo can appear in
Usage
The do's and don'ts of how and where the logo can be applied e.g. on different platforms, clear space, variations
Show visual examples of your logo usage and when the symbol is used versus the wordmark (or both combined)
Responsiveness
The flexibility of the logo detail at varying sizes
Define minimum size the logo can be placed at
Guidelines
Documentation outlining all of the above to cement the principles