It's not just the way a brand looks and feels that can determine its success. How it reads matters too. The words used to express the brand's personality, and to communicate with both audience and users.
Defining tone of voice helps ensure these words are impactful, consistent and engaging.
0 out of 5
Understand your audience and how they like to be communicated with
⭐️ Discovering how your current audience describes your brand can be incredibly valuable
Where your tone of voice stands in the market and against competitors
What the brand values, and how that is conveyed in tone of voice
Qualities the tone of voice possesses that make up its personality traits
⭐️ Spectrums can help identify what you are and what you are not e.g. funny vs serious
Maintain tone of voice between all areas (product, marketing, advertising, press)
⭐️ It can still be helpful to specify differences between channels if necessary e.g. how you write a tweet vs how you start an email